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Honghua’s 2013 sales target of RMB 10 billion carried in numerous media

soruce:manager    click:3094    time:2013-07-31

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On?January?4,?2013?Honghua?Group?announced?its?2013?strategic?targets.?Based?on?the?orders?in?hand?and?the?market?trends,?the?Group?fixed?a?target?of?achieving?RMB?10?billion?in?sales?income?in?2013.

As?of?December?30,?2012,?Honghua?had?orders?for?59?units?of?land?drilling?machine?worthy?of?around?RMB?5.6?billion.?Another?RMB?400?million?was?for?machines?in?the?marine?sector,?and?around?RMB?500?million?was?for?petroleum?services.?Thus?total?orders?in?hand?amounted?to?approximately?RMB?6.5?billion.?The?Group?expected?that?petroleum?prices?would?continue?to?be?volatile?yet?high?in?2013,?and?that?investment?into?oil?and?gas?exploration?and?extraction?will?continue?to?grow.?As?such?there?will?be?sustained?growth?in?the?demand?for?land-based?and?marine-based?oil?and?gas?facilities?and?engineering?services.

The?Group?said?that?in?2013?it?will?accelerate?test?production?and?sale?of?equipment?for?non-conventional?oil?and?gas?

(shale?gas?and?tight?gas),?expand?its?oil?and?gas?services?as?well?as?collaborate?with?partners?to?enhance?its?capacity?for?integrated?work?and?services?in?the?non-conventional?oil?and?gas?sector.?

In?addition,?it?will,?where?appropriate,?invest?in?quality?upstream?sectors?and?achieve?breakthroughs?in?procuring?orders?for?ocean?drilling well?platforms,?and?increase?sales?in?marine?engineering?products.

It?will?also?increase?its?capability?with?respect?to?new?products,?spare?parts,?accessories,?services,?and?sales?models,?as?well?as?establish?joint-venture?companies?to?consolidate?its?existing?businesses.

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